Welcome to the Torii brand guide. These guidelines are designed to help our partners and collaborators consistently represent Torii in a way that embodies our commitment to clarity, confidence, and user empowerment.
Our logo is at the core of our visual identity. Using it consistently ensures brand recognition and reinforces our trusted reputation.
To preserve the logo's impact, maintain clear space equivalent to the width of the "wing" in the Torii icon on all sides. This ensures that our brand mark remains prominent and free from visual interference.
For digital use, the full logo should never be smaller than 65px wide to maintain legibility and impact.
Consistency is vital. Avoid placing the color logo on any colored or image backgrounds. Additionally, do not alter, distort, recolor, rotate, or rearrange the logo.
Our colors are vibrant, recognizable, and carefully chosen. Our brand uses a triad of blues utilized within the Torii logo for most communication.
| Color Name | HEX Code | Recommended Use |
|---|---|---|
| Torii Blue | #0054FF | Primary brand color use for majority of brand elements |
| Dark Blue | #1A41A5 | Secondary color suitable for backgrounds and highlights |
| Sky | #4AD7FA | Accent color use sparingly and without text overlay |
Always use white text on Torii Blue and Dark Blue backgrounds for optimal readability. Avoid placing any text directly on Sky Blue backgrounds.
Our typography communicates confidence, clarity, and approachability. It reflects our brand's straightforward but thoughtful nature.
Choose font weights that prioritize readability. Sentence case is recommended for all content.
At Torii, we speak plainly yet empathetically. Our voice reflects a deep understanding of the complexities our users face while emphasizing simplicity and empowerment.
We are direct, empathetic, and insightful. We understand the nuances and challenges of modern application management, and we address them clearly without unnecessary jargon.
Torii empowers IT pros to solve modern SaaS challenges at their source—from Shadow IT to wasted spend and inefficient processes. Unlike other tools, IT pros rely on Torii to manage their entire SaaS ecosystem, discovering every SaaS app, optimizing SaaS investments, and automating SaaS tasks—all in one place. Our uniquely open platform allows IT to consolidate SaaS systems, tailor Torii to their company's evolving needs, and adopt best practices with ease. Now, IT can stay in the driver's seat while securing their company's sensitive data and empowering every stakeholder with the insights and actions they need.
