Torii Brand Guidelines

Welcome to the Torii brand guide. These guidelines are designed to help our partners and collaborators consistently represent Torii in a way that embodies our commitment to clarity, confidence, and user empowerment.

Logo Usage

Our logo is at the core of our visual identity. Using it consistently ensures brand recognition and reinforces our trusted reputation.

Approved Logo Versions

Full Color Logo: Always use the color version against a clean white background.
White Logo: Use this version exclusively on solid Torii Blue (#0054FF) or dark-colored backgrounds to maintain clarity.
Icon Mark: Suitable for smaller or square formats, the Torii icon may stand alone when necessary.

Clear Space Guidelines

To preserve the logo’s impact, maintain clear space equivalent to the width of the “wing” in the Torii icon on all sides. This ensures that our brand mark remains prominent and free from visual interference.

Minimum Size

For digital use, the full logo should never be smaller than 65px wide to maintain legibility and impact.

Usage to Avoid

Consistency is vital. Avoid placing the color logo on any colored or image backgrounds. Additionally, do not alter, distort, recolor, rotate, or rearrange the logo.

Brand Colors

Our colors are vibrant, recognizable, and carefully chosen. Our brand uses a triad of blues utilized within the Torii logo for most communication.

Color Name	HEX Code	Recommended Use
Torii Blue	#0054FF	Primary brand color use for majority of brand elements
Dark Blue	#1A41A5	Secondary color suitable for backgrounds and highlights
Sky	#4AD7FA	Accent color use sparingly and without text overlay

Accessibility & Legibility

Always use white text on Torii Blue and Dark Blue backgrounds for optimal readability. Avoid placing any text directly on Sky Blue backgrounds.

Typography

Our typography communicates confidence, clarity, and approachability. It reflects our brand’s straightforward but thoughtful nature.

Primary Typeface: Eudoxus Sans
Backup Typeface: Plus Jakarta Sans

Choose font weights that prioritize readability. Sentence case is recommended for all content.

Voice and Messaging

At Torii, we speak plainly yet empathetically. Our voice reflects a deep understanding of the complexities our users face while emphasizing simplicity and empowerment.

Tone

We are direct, empathetic, and insightful. We understand the nuances and challenges of modern application management, and we address them clearly without unnecessary jargon.

Boilerplate

Torii empowers IT pros to solve modern SaaS challenges at their source—from Shadow IT to wasted spend and inefficient processes. Unlike other tools, IT pros rely on Torii to manage their entire SaaS ecosystem, discovering every SaaS app, optimizing SaaS investments, and automating SaaS tasks—all in one place. Our uniquely open platform allows IT to consolidate SaaS systems, tailor Torii to their company’s evolving needs, and adopt best practices with ease. Now, IT can stay in the driver’s seat while securing their company’s sensitive data and empowering every stakeholder with the insights and actions they need.

Torii Brand Guidelines​