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AppsFlyer changes future software use worldwide with Torii

AppsFlyer changes future software use worldwide with Torii - Torii

Customer Profile

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help brands and technology partners make better business decisions every day.

The company has more than 12,000 customers and 8,000 tech partners worldwide, including some of the biggest names in tech and entertainment. It employs more than 1,000 people across 19 offices worldwide.


AppsFlyer enables marketers to understand their customers’ journeys with accurate attribution data built with unmatched privacy and security. The company raised a series D funding round in 2020, led by General Atlantic with a late stage addition from Salesforce Ventures later that year. Valued at more than $2 billion, AppsFlyer employs more than a thousand people worldwide.

As an innovative company with a technologically curious staff, AppsFlyer is always looking at ways to work more efficiently – and this includes exploring new applications. Mark Samuelson who is in charge of SaaS operations at AppsFlyer describes the challenge the company faced with managing the many applications that were being used across the organization.

“The first thing the new CIO, Chily Fachler asked was how many SaaS [Software-as-a-Service] applications do we own and how much are we paying? At that point, before using Torii, we could not put a precise number or a cost to what we were using. As a company, we work with a wide variety of apps. We needed to take better charge of the whole application stack, as well as onboarding and offboarding so we could work more efficiently,” Samuelson explains.

AppsFlyer had been using spreadsheets to keep track of app spend as each department struggled to gain an oversight of who was buying what, but it soon became clear that this approach was not going to be workable over the long-term.

The company looked around for tools that could solve this app management challenge. Any solution would have to work alongside the company’s existing core workflow and productivity software, including Salesforce, Asana, Slack and Okta. The company used another solution for around a year before deciding it was not quite the right fit. Samuelson had become aware of Torii via word-of-mouth and decided to test it out.

“You can’t really compare the two. Torii was much better for us in almost every aspect. In tests, Torii always stood out from the rest,” Samuelson explains. “It was ultimately my decision to choose Torii, and I’m so happy I did.” – Mark Samuelson

How Torii Helped

With Torii, AppsFlyer has been able to realize several key benefits:

Elimination of unused licences: Torii gives AppsFlyer complete visibility over its SaaS licences across the organization. The company can now manage its software license contracts more efficiently. It has also been able to identify hundreds of apps that were not being used at all. AppsFlyer still uses more than 300 apps across the organization, which illustrates the size of the original challenge.

Employee offboarding: AppsFlyer managed to improve its offboarding challenge, so when staff members leave, the company can easily alter or close their subscriptions saving hours of manual work and reducing offboarding security risks.

Security: Mark and his team enjoy visibility over app permissions, so they can ensure that their staff members are always using the most secure apps available.

While IT departments in other companies may be struggling with process centralization, AppsFlyer leverages Torii to be the driving force of strategic budget planning.

“Torii played a huge role when our budget came around at the end of December. All of a sudden, I became a very busy man as everyone turned to me to understand what tools they’re using ahead of renewals.”

Mark Samuelson, Head of SaaS operations - Torii
Mark Samuelson
Head of SaaS operations

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