Viral App Radar: 2025
Google AI Studio is the fastest-spreading app of the year, with the top viral score and the quickest time to double.
Updated October 7, 2026 · Changelog
6.2Top viral score, Google AI Studio11.7 daysGoogle AI Studio, fastest to doubleSource: Torii Research, anonymized and aggregated usage data. Published August 1, 2025. Summary figures computed from the 30 apps in this report.
What kinds of apps
Every edition, by theme →Share of the 30 apps in this edition, by theme. Each app has one theme, assigned by Torii Research from what the product does; AI marks the AI themes. Select a theme to filter the list below. How themes work.
Top of the index
Ranked by viral score, from 0 to 10.
All 30 apps
Ranked by viral score, from 0 to 10.
Developer Tools
Google AI Studio
Google AI Studio is a web-based platform that helps developers quickly prototype and build AI…
About Google AI Studio
Google AI Studio is a web-based platform that helps developers quickly prototype and build AI applications using Google's generative AI models. It offers a user-friendly interface for prompt design, fine-tuning, and deployment, making it easier to integrate AI capabilities into various projects.
Theme: AI coding and building · AI-native
Vendor claims: SOC 2, ISO 27001, GDPR
Productivity
NotebookLM
NotebookLM is an AI-powered research assistant designed to help users synthesize information…
About NotebookLM
NotebookLM is an AI-powered research assistant designed to help users synthesize information and generate ideas. It allows you to upload various source materials like documents and notes, and then interact with the content through AI-generated summaries, outlines, and Q&A features, streamlining your research and writing process.
Theme: AI assistants · AI-native
Vendor claims: SOC 2, ISO 27001, GDPR
Productivity
OpenAI
OpenAI is a leading AI research and deployment company. It develops and promotes friendly AI in…
About OpenAI
OpenAI is a leading AI research and deployment company. It develops and promotes friendly AI in a responsible manner. Their most notable creations include ChatGPT, a powerful conversational AI, and DALL-E, an AI model that generates images from text descriptions, pushing the boundaries of artificial intelligence.
Theme: AI assistants · AI-native
Vendor claims: SOC 2, GDPR
Productivity
ChatGPT
ChatGPT is an AI-powered chatbot developed by OpenAI, capable of generating human-like text for…
About ChatGPT
ChatGPT is an AI-powered chatbot developed by OpenAI, capable of generating human-like text for various tasks, including answering questions, writing content, and providing explanations. It's built on the GPT (Generative Pre-trained Transformer) architecture, making it a versatile tool for communication and information retrieval.
Theme: AI assistants · AI-native
Vendor claims: SOC 2, GDPR
IT & Security
Microsoft Teams
Microsoft Teams is a collaborative communication platform that integrates chat, video…
About Microsoft Teams
Microsoft Teams is a collaborative communication platform that integrates chat, video conferencing, file sharing, and application integration into a single workspace. It enables teams to communicate efficiently, organize projects, and streamline workflows, making it an essential tool for remote and hybrid work environments.
Theme: Work suites and collaboration
Vendor claims: SOC 2, ISO 27001, GDPR
Productivity
Microsoft Outlook
Microsoft Outlook is a personal information manager from Microsoft, available as a part of the…
About Microsoft Outlook
Microsoft Outlook is a personal information manager from Microsoft, available as a part of the Microsoft Office suite. It's primarily an email client, but also includes a calendar, task manager, contact manager, note-taking, journal, and web browsing.
Theme: Work suites and collaboration
Vendor claims: SOC 2, ISO 27001, GDPR
Productivity
DeepSeek
DeepSeek is an AI research company known for developing open-source large language models and…
About DeepSeek
DeepSeek is an AI research company known for developing open-source large language models and code models. Their aim is to advance AI capabilities and make powerful AI tools accessible to the broader developer community, fostering innovation and collaboration in the field.
Theme: AI assistants · AI-native
Vendor claims: none listed
Sales & Marketing
Microsoft Bing
Microsoft Bing is a search engine developed by Microsoft. It offers various features beyond web…
About Microsoft Bing
Microsoft Bing is a search engine developed by Microsoft. It offers various features beyond web search, including image, video, news, and map search, as well as integrated AI chat capabilities for a more conversational search experience.
Theme: Browsers and search
Vendor claims: SOC 2, ISO 27001, GDPR
Design
Canva
Canva is a user-friendly online graphic design tool that empowers individuals and teams to…
About Canva
Canva is a user-friendly online graphic design tool that empowers individuals and teams to create stunning visuals for various purposes. With its intuitive drag-and-drop interface and vast library of templates, fonts, and stock photos, Canva makes design accessible to everyone, from social media graphics to presentations and marketing materials.
Theme: Design and video
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
Microsoft Azure
Microsoft Azure is a comprehensive cloud computing platform offering a wide array of services…
About Microsoft Azure
Microsoft Azure is a comprehensive cloud computing platform offering a wide array of services like computing, analytics, storage, and networking. It enables organizations to build, deploy, and manage applications and services through Microsoft-managed data centers, providing flexibility and scalability for diverse business needs.
Theme: Developer and data tools
Vendor claims: SOC 2, ISO 27001, GDPR
Productivity
Notion Mail
Notion Mail is an email client designed to integrate seamlessly with Notion, allowing users to…
About Notion Mail
Notion Mail is an email client designed to integrate seamlessly with Notion, allowing users to manage emails directly within their Notion workspaces. It aims to streamline workflows by bringing email communication into a familiar, organized Notion environment, enhancing productivity and reducing context-switching.
Theme: Personal productivity · AI-native
Vendor claims: SOC 2, ISO 27001, GDPR
Developer Tools
Lovable
Lovable is a dating app designed to help users find meaningful connections. It focuses on…
About Lovable
Lovable is a dating app designed to help users find meaningful connections. It focuses on compatibility through in-depth profiles and shared interests, moving beyond superficial swiping. The platform aims to foster genuine relationships by encouraging deeper interaction and personalized matching, making the dating experience more authentic.
Theme: AI coding and building · AI-native
Vendor claims: none listed
Productivity
Dropbox Dash
Dropbox Dash is an AI-powered universal search tool that organizes all your work in one…
About Dropbox Dash
Dropbox Dash is an AI-powered universal search tool that organizes all your work in one centralized place. It connects your apps, tools, and files, making it easy to find what you need quickly. Dash creates a personalized workspace, enhancing productivity by streamlining your digital environment.
Theme: AI assistants · AI-native
Vendor claims: SOC 2, GDPR
Design
Adobe Stock
Adobe Stock is a vast online library offering millions of high-quality, royalty-free photos,…
About Adobe Stock
Adobe Stock is a vast online library offering millions of high-quality, royalty-free photos, videos, illustrations, and 3D assets. It's seamlessly integrated with Adobe Creative Cloud applications, allowing designers and creatives to easily find and license the perfect visual content for their projects directly within their workflow.
Theme: Design and video
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
Google Chrome
Google Chrome is a fast, free web browser built by Google. It's designed for speed, simplicity,…
About Google Chrome
Google Chrome is a fast, free web browser built by Google. It's designed for speed, simplicity, and security, offering a personalized experience with sync across devices, a vast extension library, and integrated Google services like Search and Translate.
Theme: Browsers and search
Vendor claims: SOC 2, ISO 27001, GDPR
Human Resource
Oracle University
Oracle University offers comprehensive training and certification programs for Oracle…
About Oracle University
Oracle University offers comprehensive training and certification programs for Oracle technologies. It provides a wide range of courses, including cloud, database, applications, and programming, designed to help individuals and organizations develop expertise and maximize their use of Oracle products.
Theme: Ops, HR, and finance
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
Sharepoint
SharePoint is a web-based collaborative platform that integrates with Microsoft Office. It's…
About Sharepoint
SharePoint is a web-based collaborative platform that integrates with Microsoft Office. It's primarily used for document management and storage, enabling teams to share files, manage projects, and create internal websites. It helps organizations streamline workflows and improve information accessibility.
Theme: Work suites and collaboration
Vendor claims: SOC 2, ISO 27001, GDPR
Operations
n8n
n8n is a free and open-source workflow automation tool that helps you connect various apps and…
About n8n
n8n is a free and open-source workflow automation tool that helps you connect various apps and services to automate tasks. It allows you to build complex workflows visually, handling data and interactions between different platforms without writing code, perfect for integrations and task management.
Theme: AI agents · AI-native
Vendor claims: GDPR
Operations
Read AI
Read AI is an AI-powered meeting assistant designed to optimize virtual collaborations. It…
About Read AI
Read AI is an AI-powered meeting assistant designed to optimize virtual collaborations. It automatically generates summaries, action items, and transcripts from your meetings, allowing you to focus on the discussion rather than note-taking. It integrates with popular platforms like Zoom, Google Meet, and Microsoft Teams.
Theme: AI notes and voice · AI-native
Vendor claims: SOC 2
Project Management
Microsoft Project
Microsoft Project is a powerful project management software designed to help users plan, track,…
About Microsoft Project
Microsoft Project is a powerful project management software designed to help users plan, track, and manage projects efficiently. It enables teams to organize tasks, allocate resources, monitor progress, and collaborate effectively, ensuring projects are delivered on time and within budget.
Theme: Work suites and collaboration
Vendor claims: SOC 2, ISO 27001, GDPR
Operations
Gallup
Gallup is a global analytics and advisory company that helps leaders and organizations solve…
About Gallup
Gallup is a global analytics and advisory company that helps leaders and organizations solve their most pressing problems. They are known for their public opinion polls, particularly their presidential approval ratings, and their research on employee engagement and well-being.
Theme: Developer and data tools
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
SafeBase
SafeBase is a platform that streamlines the security review process for businesses. It…
About SafeBase
SafeBase is a platform that streamlines the security review process for businesses. It centralizes security documentation, such as SOC 2 reports and penetration test results, allowing customers to easily access and understand a company's security posture, fostering trust and accelerating sales cycles.
Theme: Security and IT
Vendor claims: SOC 2, ISO 27001, GDPR
Operations
Google Calendar
Google Calendar is a time-management and scheduling calendar service developed by Google. It…
About Google Calendar
Google Calendar is a time-management and scheduling calendar service developed by Google. It allows users to create and edit events, set reminders, and share calendars with others. It helps organize your schedule and keep track of important dates and appointments efficiently.
Theme: Work suites and collaboration
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
LastPass
LastPass is a popular password manager that securely stores and organizes all your login…
About LastPass
LastPass is a popular password manager that securely stores and organizes all your login credentials in one encrypted vault. It helps users create strong, unique passwords for every online account and automatically fills them in, enhancing online security and convenience.
Theme: Security and IT
Vendor claims: SOC 2, ISO 27001, GDPR
Sales & Marketing
SalesLoft
SalesLoft is a sales engagement platform that helps sales teams streamline their outreach,…
About SalesLoft
SalesLoft is a sales engagement platform that helps sales teams streamline their outreach, manage customer interactions, and track performance. It automates tasks like email sequencing, call logging, and activity tracking, empowering sales professionals to build stronger relationships and close more deals efficiently.
Theme: Sales, marketing, and CX
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
Microsoft forms
Microsoft Forms is a simple, lightweight tool for creating surveys, quizzes, and polls. It…
About Microsoft forms
Microsoft Forms is a simple, lightweight tool for creating surveys, quizzes, and polls. It helps collect responses and analyze data efficiently. Ideal for educators, businesses, and individuals, it simplifies information gathering and feedback processes with user-friendly features and real-time results.
Theme: Work suites and collaboration
Vendor claims: SOC 2, ISO 27001, GDPR
Sales & Marketing
Mailchimp
Mailchimp is a widely used email marketing and automation platform designed for businesses of…
About Mailchimp
Mailchimp is a widely used email marketing and automation platform designed for businesses of all sizes. It helps users manage mailing lists, create engaging campaigns, automate emails, and track performance, enabling effective communication with customers and growth of their audience.
Theme: Sales, marketing, and CX
Vendor claims: SOC 2, ISO 27001, GDPR
IT & Security
KnowBe4
KnowBe4 offers security awareness training and simulated phishing attacks to help organizations…
About KnowBe4
KnowBe4 offers security awareness training and simulated phishing attacks to help organizations manage the ongoing problem of social engineering. It aims to strengthen the human layer of security, making employees more resilient against cyber threats like phishing, ransomware, and other forms of social engineering.
Theme: Security and IT
Vendor claims: SOC 2, ISO 27001, GDPR
Analytics & BI
Snowflake
Snowflake is a cloud-based data platform that offers a powerful and flexible solution for data…
About Snowflake
Snowflake is a cloud-based data platform that offers a powerful and flexible solution for data warehousing, data lakes, data engineering, and data sharing. It enables organizations to consolidate data, build data applications, and perform advanced analytics with ease and scalability, making it a popular choice for modern data needs.
Theme: Developer and data tools
Vendor claims: SOC 2, ISO 27001, GDPR
Analytics & BI
Pendo
Pendo is a product experience platform that helps product teams understand and guide users,…
About Pendo
Pendo is a product experience platform that helps product teams understand and guide users, improve product adoption, and retain customers. It provides analytics, in-app messaging, and feedback collection tools to optimize the user journey and drive product growth.
Theme: Sales, marketing, and CX
Vendor claims: SOC 2, GDPR
Source: Torii Research, anonymized and aggregated usage data. Published August 1, 2025. Summary figures computed from the 30 apps in this report.
What the data says
Google AI Studio leads with a viral score of 6.2 and doubles its users inside an organization in 11.7 days on average, ahead of NotebookLM at 5.8 and OpenAI at 5.3.
DeepSeek spreads almost as fast, doubling in 12.1 days, against a median of 70.5 days across the 30 apps. IT & Security (8) and Productivity (7) are the largest categories.
Most apps are well covered: 26 of the 30 claim at least two of SOC 2, ISO 27001, and GDPR, and none scores 70 or higher on the Shadow IT index. The ones to watch are DeepSeek, Lovable, n8n, and Read AI, which score between 40 and 69 with at most one compliance claim.
This report ranks the apps spreading fastest inside organizations, based on anonymized, aggregated usage data from August 2024 to August 2025.
Bottom line
Viral adoption in 2025 concentrates in AI-forward productivity and developer tools. Most of these apps claim strong compliance coverage, but four fast-spreading apps with elevated Shadow IT scores claim little: DeepSeek, Lovable, n8n, and Read AI.
The data
Show the full data table (30 rows)
| Rank | App | Category | Theme | AI-native | Viral score | Days to double | Shadow IT index | SOC 2 claimed | ISO 27001 claimed | GDPR claimed |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Google AI Studio | Developer Tools | AI coding and building | Yes | 6.2 | 11.66 | 68 | Yes | Yes | Yes |
| 2 | NotebookLM | Productivity | AI assistants | Yes | 5.8 | 26.13 | 47 | Yes | Yes | Yes |
| 3 | OpenAI | Productivity | AI assistants | Yes | 5.3 | 47.63 | 42 | Yes | No | Yes |
| 4 | ChatGPT | Productivity | AI assistants | Yes | 5.2 | 39.88 | 34 | Yes | No | Yes |
| 5 | Microsoft Teams | IT & Security | Work suites and collaboration | No | 4.7 | 93.97 | 30 | Yes | Yes | Yes |
| 6 | Microsoft Outlook | Productivity | Work suites and collaboration | No | 4.7 | 87.52 | 27 | Yes | Yes | Yes |
| 7 | DeepSeek | Productivity | AI assistants | Yes | 4.2 | 12.05 | 57 | No | No | No |
| 8 | Microsoft Bing | Sales & Marketing | Browsers and search | No | 4 | 32.71 | 44 | Yes | Yes | Yes |
| 9 | Canva | Design | Design and video | No | 3.9 | 101.46 | 45 | Yes | Yes | Yes |
| 10 | Microsoft Azure | IT & Security | Developer and data tools | No | 3.7 | 63.19 | 16 | Yes | Yes | Yes |
| 11 | Notion Mail | Productivity | Personal productivity | Yes | 3.7 | 27.98 | 66 | Yes | Yes | Yes |
| 12 | Lovable | Developer Tools | AI coding and building | Yes | 3.5 | 31.81 | 64 | No | No | No |
| 13 | Dropbox Dash | Productivity | AI assistants | Yes | 3.4 | 33.64 | 34 | Yes | No | Yes |
| 14 | Adobe Stock | Design | Design and video | No | 3.3 | 97.48 | 40 | Yes | Yes | Yes |
| 15 | Google Chrome | IT & Security | Browsers and search | No | 2.9 | 56.42 | 42 | Yes | Yes | Yes |
| 16 | Oracle University | Human Resource | Ops, HR, and finance | No | 2.8 | 50.69 | 53 | Yes | Yes | Yes |
| 17 | Sharepoint | IT & Security | Work suites and collaboration | No | 2.8 | 74.87 | 30 | Yes | Yes | Yes |
| 18 | n8n | Operations | AI agents | Yes | 2.7 | 58.88 | 57 | No | No | Yes |
| 19 | Read AI | Operations | AI notes and voice | Yes | 2.6 | 81.06 | 62 | Yes | No | No |
| 20 | Microsoft Project | Project Management | Work suites and collaboration | No | 2.6 | 58.37 | 21 | Yes | Yes | Yes |
| 21 | Gallup | Operations | Developer and data tools | No | 2.5 | 66.21 | 32 | Yes | Yes | Yes |
| 22 | SafeBase | IT & Security | Security and IT | No | 2.3 | 100.03 | 38 | Yes | Yes | Yes |
| 23 | Google Calendar | Operations | Work suites and collaboration | No | 2.3 | 97.32 | 31 | Yes | Yes | Yes |
| 24 | LastPass | IT & Security | Security and IT | No | 2.2 | 87.88 | 12 | Yes | Yes | Yes |
| 25 | SalesLoft | Sales & Marketing | Sales, marketing, and CX | No | 2.2 | 84.78 | 0 | Yes | Yes | Yes |
| 26 | Microsoft forms | IT & Security | Work suites and collaboration | No | 2 | 78.32 | 34 | Yes | Yes | Yes |
| 27 | Mailchimp | Sales & Marketing | Sales, marketing, and CX | No | 2 | 86.97 | 13 | Yes | Yes | Yes |
| 28 | KnowBe4 | IT & Security | Security and IT | No | 1.8 | 90.21 | 0 | Yes | Yes | Yes |
| 29 | Snowflake | Analytics & BI | Developer and data tools | No | 1.6 | 90.88 | 0 | Yes | Yes | Yes |
| 30 | Pendo | Analytics & BI | Sales, marketing, and CX | No | 1.2 | 104.87 | 23 | Yes | No | Yes |
Free to quote with attribution to Torii Research and a link to this page. A plain-text version is at viral-app-radar-2025.md.
How to read this index
- Viral score
- A 0 to 10 score combining how many organizations use the app, how fast it grows inside them, and its Shadow IT factor.
- Days to double
- Average days for the app's user count to double inside an organization.
- Shadow IT index
- How often the app is left unsanctioned, 0 to 100. One input to the viral score.
Definitions in the glossary; formulas and limitations on the Methodology page.
Changelog
- CorrectionRewrote the takeaways and summary from this edition's data.
- ClarificationStandardized the data source description.
- UpdateMoved from toriiresearch.com; title standardized.