{
 "title": "Viral App Radar: 2025",
 "index": "Viral App Radar",
 "published": "2025-08-01",
 "updated": "2026-10-07",
 "source": "Torii Research, anonymized and aggregated usage data",
 "url": "https://www.toriihq.com/research/reports/viral-app-radar-2025",
 "rank_note": "Ranked by viral score, from 0 to 10.",
 "rows": [
  {
   "rank": 1,
   "app": "Google AI Studio",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://aistudio.google.com",
   "viral_score": 6.2,
   "days_to_double": 11.66,
   "shadow_it_index": 68,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 2,
   "app": "NotebookLM",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "",
   "viral_score": 5.8,
   "days_to_double": 26.13,
   "shadow_it_index": 47,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 3,
   "app": "OpenAI",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://platform.openai.com",
   "viral_score": 5.3,
   "days_to_double": 47.63,
   "shadow_it_index": 42,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 4,
   "app": "ChatGPT",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://chatgpt.com",
   "viral_score": 5.2,
   "days_to_double": 39.88,
   "shadow_it_index": 34,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 5,
   "app": "Microsoft Teams",
   "category": "IT & Security",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://products.office.com/en-us/microsoft-teams/group-chat-software",
   "viral_score": 4.7,
   "days_to_double": 93.97,
   "shadow_it_index": 30,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 6,
   "app": "Microsoft Outlook",
   "category": "Productivity",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://account.microsoft.com/account/outlook",
   "viral_score": 4.7,
   "days_to_double": 87.52,
   "shadow_it_index": 27,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 7,
   "app": "DeepSeek",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://www.deepseek.com",
   "viral_score": 4.2,
   "days_to_double": 12.05,
   "shadow_it_index": 57,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": false
  },
  {
   "rank": 8,
   "app": "Microsoft Bing",
   "category": "Sales & Marketing",
   "theme": "Browsers and search",
   "ai_native": false,
   "website": "https://www.bing.com",
   "viral_score": 4,
   "days_to_double": 32.71,
   "shadow_it_index": 44,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 9,
   "app": "Canva",
   "category": "Design",
   "theme": "Design and video",
   "ai_native": false,
   "website": "https://www.canva.com",
   "viral_score": 3.9,
   "days_to_double": 101.46,
   "shadow_it_index": 45,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 10,
   "app": "Microsoft Azure",
   "category": "IT & Security",
   "theme": "Developer and data tools",
   "ai_native": false,
   "website": "https://azure.microsoft.com",
   "viral_score": 3.7,
   "days_to_double": 63.19,
   "shadow_it_index": 16,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 11,
   "app": "Notion Mail",
   "category": "Productivity",
   "theme": "Personal productivity",
   "ai_native": true,
   "website": "https://www.notion.com/product/mail",
   "viral_score": 3.7,
   "days_to_double": 27.98,
   "shadow_it_index": 66,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 12,
   "app": "Lovable",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://lovable.dev",
   "viral_score": 3.5,
   "days_to_double": 31.81,
   "shadow_it_index": 64,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": false
  },
  {
   "rank": 13,
   "app": "Dropbox Dash",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://dash.dropbox.com",
   "viral_score": 3.4,
   "days_to_double": 33.64,
   "shadow_it_index": 34,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 14,
   "app": "Adobe Stock",
   "category": "Design",
   "theme": "Design and video",
   "ai_native": false,
   "website": "https://stock.adobe.com",
   "viral_score": 3.3,
   "days_to_double": 97.48,
   "shadow_it_index": 40,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 15,
   "app": "Google Chrome",
   "category": "IT & Security",
   "theme": "Browsers and search",
   "ai_native": false,
   "website": "https://google.com/chrome",
   "viral_score": 2.9,
   "days_to_double": 56.42,
   "shadow_it_index": 42,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 16,
   "app": "Oracle University",
   "category": "Human Resource",
   "theme": "Ops, HR, and finance",
   "ai_native": false,
   "website": "https://education.oracle.com",
   "viral_score": 2.8,
   "days_to_double": 50.69,
   "shadow_it_index": 53,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 17,
   "app": "Sharepoint",
   "category": "IT & Security",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://products.office.com/en-us/sharepoint/collaboration",
   "viral_score": 2.8,
   "days_to_double": 74.87,
   "shadow_it_index": 30,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 18,
   "app": "n8n",
   "category": "Operations",
   "theme": "AI agents",
   "ai_native": true,
   "website": "https://www.n8n.io",
   "viral_score": 2.7,
   "days_to_double": 58.88,
   "shadow_it_index": 57,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 19,
   "app": "Read AI",
   "category": "Operations",
   "theme": "AI notes and voice",
   "ai_native": true,
   "website": "",
   "viral_score": 2.6,
   "days_to_double": 81.06,
   "shadow_it_index": 62,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": false
  },
  {
   "rank": 20,
   "app": "Microsoft Project",
   "category": "Project Management",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://microsoft.com/en-us/microsoft-365/project/project-management-software",
   "viral_score": 2.6,
   "days_to_double": 58.37,
   "shadow_it_index": 21,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 21,
   "app": "Gallup",
   "category": "Operations",
   "theme": "Developer and data tools",
   "ai_native": false,
   "website": "https://www.gallup.com",
   "viral_score": 2.5,
   "days_to_double": 66.21,
   "shadow_it_index": 32,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 22,
   "app": "SafeBase",
   "category": "IT & Security",
   "theme": "Security and IT",
   "ai_native": false,
   "website": "https://safebase.io",
   "viral_score": 2.3,
   "days_to_double": 100.03,
   "shadow_it_index": 38,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 23,
   "app": "Google Calendar",
   "category": "Operations",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://calendar.google.com",
   "viral_score": 2.3,
   "days_to_double": 97.32,
   "shadow_it_index": 31,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 24,
   "app": "LastPass",
   "category": "IT & Security",
   "theme": "Security and IT",
   "ai_native": false,
   "website": "https://www.lastpass.com",
   "viral_score": 2.2,
   "days_to_double": 87.88,
   "shadow_it_index": 12,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 25,
   "app": "SalesLoft",
   "category": "Sales & Marketing",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.salesloft.com",
   "viral_score": 2.2,
   "days_to_double": 84.78,
   "shadow_it_index": 0,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 26,
   "app": "Microsoft forms",
   "category": "IT & Security",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://forms.office.com",
   "viral_score": 2,
   "days_to_double": 78.32,
   "shadow_it_index": 34,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 27,
   "app": "Mailchimp",
   "category": "Sales & Marketing",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.mailchimp.com",
   "viral_score": 2,
   "days_to_double": 86.97,
   "shadow_it_index": 13,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 28,
   "app": "KnowBe4",
   "category": "IT & Security",
   "theme": "Security and IT",
   "ai_native": false,
   "website": "https://www.knowbe4.com",
   "viral_score": 1.8,
   "days_to_double": 90.21,
   "shadow_it_index": 0,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 29,
   "app": "Snowflake",
   "category": "Analytics & BI",
   "theme": "Developer and data tools",
   "ai_native": false,
   "website": "https://www.snowflake.com",
   "viral_score": 1.6,
   "days_to_double": 90.88,
   "shadow_it_index": 0,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 30,
   "app": "Pendo",
   "category": "Analytics & BI",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.pendo.io",
   "viral_score": 1.2,
   "days_to_double": 104.87,
   "shadow_it_index": 23,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  }
 ]
}