Shadow IT Index · Monthly

Shadow IT Index: September 2025

Eight of September's nine shadow IT apps score the maximum of 100, led by Lindy AI.

9 appsAnonymized usage data

Updated October 7, 2026 · Changelog
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100Median Shadow IT index
9 of 9apps score 90 or higher
4Design apps, the top category

Source: Torii Research, anonymized and aggregated usage data. Published September 8, 2025. Summary figures computed from the 9 apps in this report.

What kinds of apps

Every edition, by theme →
22%AI-native: 2 of the 9 apps+12 pts vs August 2025
33%Design and video, the biggest theme3 of the 9 apps
+33 ptsDesign and video, the biggest changesince August 2025

Not in this edition, but in August 2025: AI notes and voice (10%), Developer and data tools (10%), Security and IT (10%), Ops, HR, and finance (10%), Personal and consumer apps (10%).

Share of the 9 apps in this edition, by theme. Each app has one theme, assigned by Torii Research from what the product does; AI marks the AI themes. Select a theme to filter the list below. How themes work.

Top of the index

Ranked by Shadow IT index, then viral score.

1

Lindy AI

Productivity

6.9Viral score
100Shadow IT
2

Rocketreach

Sales & Marketing

6.1Viral score
100Shadow IT
3

Eventbot

Productivity

5.7Viral score
100Shadow IT

All 9 apps

The most popular unauthorized apps in enterprise environments

Productivity

1

Lindy AI

6.9Viral score
100Shadow IT

Employees likely use Lindy AI for unmatched productivity and task automation · addressing gaps in existing company tools or streamlining workflows where traditional software falls short.

About Lindy AI

Theme: AI agents · AI-native

Vendor claims: SOC 2, GDPR

lindy.ai ↗ · Profile across every edition →

Design

5

pngtree

5.7Viral score
100Shadow IT

Employees likely use Pngtree for its vast · high-quality graphic assets · offering a quick and easy solution for visual content that might be cumbersome or unavailable through approved company channels.

About pngtree

Theme: Design and video

Vendor claims: ISO 27001

pngtree.com ↗ · Profile across every edition →

Design

8

invideo AI

5.3Viral score
100Shadow IT

Employees might use Invideo AI because it simplifies video production and makes advanced tools accessible · addressing a gap or inefficiency in existing company-approved solutions for quick · high-quality content creation.

About invideo AI

Theme: AI content and media · AI-native

Vendor claims: none listed

invideo.io ↗ · Profile across every edition →

Source: Torii Research, anonymized and aggregated usage data. Published September 8, 2025. Summary figures computed from the 9 apps in this report.

What the data says

Lindy AI ranks first, ahead of Rocketreach, Eventbot, and Standuply. Every app in the list scores 95 or higher on the Shadow IT index.

Productivity (4) and Design (4) make up almost the whole list, from productivity tools such as Eventbot and Standuply to design tools such as pngtree and Topaz Labs.

Compliance claims are thin: only 2 of the 9 apps claim SOC 2. Chronicle HQ has the highest viral score in the list, at 8.0.

Based on anonymized, aggregated usage data from August 1 to 31, 2025.

Bottom line

This month’s findings highlight a clear pattern: employees turn to unsanctioned apps when approved solutions feel inefficient or incomplete. From meeting automation to creative design and file handling, these workarounds carry hidden risks. Organizations that improve visibility, track app usage, and close workflow gaps can better balance efficiency with control.

The data

Show the full data table (9 rows)
Shadow IT Index: September 2025. Ranked by Shadow IT index, then viral score. Source: Torii Research, September 8, 2025.
RankAppCategoryThemeAI-nativeShadow IT indexViral scoreSOC 2 claimedISO 27001 claimedGDPR claimed
1Lindy AIProductivityAI agentsYes1006.9YesNoYes
2RocketreachSales & MarketingSales, marketing, and CXNo1006.1YesYesYes
3EventbotProductivityWork suites and collaborationNo1005.7NoNoNo
4StanduplyProductivityWork suites and collaborationNo1005.7NoNoNo
5pngtreeDesignDesign and videoNo1005.7NoYesNo
67-ZipProductivityPersonal productivityNo1005.3NoNoNo
7Topaz LabsDesignDesign and videoNo1005.3NoNoNo
8invideo AIDesignAI content and mediaYes1005.3NoNoNo
9Chronicle HQDesignDesign and videoNo958NoNoNo

Free to quote with attribution to Torii Research and a link to this page. A plain-text version is at shadow-it-index-september-2025.md.

How to read this index

Adoption
The percentage of monitored organizations where the app was adopted during that month: a monthly figure, not a running total. The list is ranked on this number where it is available.
Shadow IT index
How often the app is left as "discovered" rather than sanctioned through SSO or procurement, normalized to 0 to 100.
Why it surfaced
The app's top functional tags. Open an app for its full profile across every edition.

Definitions in the glossary; formulas and limitations on the Methodology page.

Changelog

  1. CorrectionRenumbered #10 as #9 to close a gap.
  2. ClarificationStandardized the data source description.
  3. UpdateAdded takeaways from this edition's data.
  4. UpdateMoved from toriiresearch.com; title standardized.

Cite this report

Figures are free to quote with attribution to Torii Research and a link to this page.

Embed this ranking

Paste this on your page to show the top 10 with a credit link back to the report. Preview

<iframe src="https://www.toriihq.com/research/embed/shadow-it-index-september-2025" title="Shadow IT Index: September 2025, top 10 (Torii Research)" width="100%" height="620" style="border:0" loading="lazy"></iframe> <p>Source: <a href="https://www.toriihq.com/research/reports/shadow-it-index-september-2025">Torii Research, Shadow IT Index: September 2025</a></p>

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