App profile

Google Ads

Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords' system is partly based on cookies and keywords predefined by the advertisers.

Sales & MarketingSales, marketing, and CX adwords.google.com ↗First seen Jan 1, 2026

1appearance across 1 of 4 indexes

#21best rank, Shadow IT Index January 2026

81latest Shadow IT index (January 2026)

Summary

Google Ads appears 1 time in Torii Research, first in Shadow IT Index January 2026. Best rank: #21 (Shadow IT Index January 2026).

Every edition

Newest first.

Every Torii Research edition that lists Google Ads.
Index	Edition	Rank	Key metric	Shadow IT	Published
Shadow IT Index	January 2026	#21	4% adoption	81	2026-01-01

Source: Torii Research reports, anonymized and aggregated usage data. Definitions in the glossary.

Summary

Every edition

Get each index the day it lands.