The SaaS Benchmark
Annual Report
2025

Comprehensive Insights and Emerging Trends from Our SaaS Ecosystem

What’s inside?

Introduction

At Torii, we believe data is always the starting point. Before you can effectively manage your SaaS ecosystem, you must first see the full picture—from sanctioned business apps to emerging shadow AI.

That’s why our top priority is complete discovery: without it, every subsequent action runs the risk of being misguided or even damaging.

In this Benchmark Report, we analyze the SaaS stacks of hundreds of organizations that have taken decisive steps to rein in their sprawling app portfolios.

The findings are stark: we’re seeing an unprecedented surge in new app adoption, the rapid normalization of AI, and the powerful undercurrent of shadow AI. These trends carry major implications for budgets, operational efficiency, and security. We hope the insights in this report help you navigate the evolving SaaS landscape with confidence.

Uri Haramati
CEO

Portfolio

Average number of applications in a company’s ecosystem in 2024

Average Number of Applications in a Company's Ecosystem
Startup Up to 100 employees	0
Small 100 - 500 employees	0
Mid-size 500 - 2000 employees	0
Large 2000 - 5000 employees	0
Enterprise 5000+ employees	0

Key insights

High count: Torii’s AI-powered discovery engine uncovers apps that other methods miss, resulting in a shockingly high total application count.

The Year of the AI Boom: Fueled by an AI app adoption boom, our analysis reveals an astonishing average portfolio increase of 20.7% across five segments. While the Startup segment experienced a net decline in app counts since Q1 2024, the remaining four groups saw gains ranging from 10.5% to 58.7%, underscoring robust growth of app portfolios.

Average apps per company

Top 5 Apps Shaping Our Work

Microsoft Entra ID

Okta

Google Workspace (G Suite)

ServiceNow

KnowBe4

Miro

ChatGPT

Grammarly

Calendly

Calendar.com

Tableau

Power BI

Looker

Snowflake

Databricks

GitHub

Amazon Web Services (AWS)

Cloudflare

Datadog

Google Cloud

Slack

Microsoft 365

Zoom

Docusign

Google Drive

Concur

Expensify

Shareworks

NetSuite

Carta

Workday HCM

Greenhouse

BambooHR

Lattice

Culture Amp

Salesforce

Gong

Hubspot

Seismic

Outreach

Figma

Lucidchart

Canva

Adobe Creative Cloud

draw.io

Zendesk

Freshworks

Walkme

Qualtrics

Talkdesk

Jira

Asana

Smartsheet

Notion

monday.com

Shadow IT

Of discovered apps are considered Shadow IT

Top Unmanaged Applications

Most common unsanctioned apps found within the organization

Notta AI

OpenArt AI

Gencraft

Gamma App

Fotor

CapCut

Pipedream

pngtree

Analytics Vidhya

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AI Tools that Shaped Our Year

Inactive apps

Apps with no active users in the last 30 days

Most Overbought Apps

Apps with the highest non-utilization rate within the organization

Most Overbought Apps
	Salesforce0.55
	Pagerduty0.47
	Zoom0.29
	Calendly0.25
	1Password0.25
	Adobe0.23
	Lucidchart0.23
	Zendesk0.22
	Jira0.21
	Atlassian0.21
	Microsoft 3650.2
	Asana0.17
	Miro0.15
	JetBrains0.14
	Tableau0.14

Key Insights

How it happens: A high non-utilization rate often results from one of these factors: purchasing more than is needed, reducing headcount after the contract is signed, or poor application adoption within the organization.

Balancing act: These numbers illustrate leadership’s constant balance of tools and needs within the organization as well as the possible downside to long-term contracts

Contracts ACV/MCV