# Shadow IT Index: October 2025

Published October 1, 2025 by Torii Research (Torii). Updated October 7, 2026. Canonical URL: https://www.toriihq.com/research/reports/shadow-it-index-october-2025

Every app in October's Shadow IT Index scores 92 or higher, led by the print management tool uniFLOW and the AI app builder Base44.

## What the data says

uniFLOW, Base44, Wix, and iLovePDF top the list with the maximum Shadow IT score of 100. The other six apps score 92 or 93.

Sales & Marketing (3) is the largest category, with Wix, PandaDoc, and Billo.app.

Compliance claims are more common than in other 2025 editions: 7 of the 10 apps claim at least two of SOC 2, ISO 27001, and GDPR. SonicWall has the highest viral score, at 8.3.

Based on anonymized, aggregated usage data from September 1 to 30, 2025.

## At a glance

- Top 3: uniFLOW (#1), Base44 (#2), Wix (#3).
- Highest Shadow IT scores: 4 apps score 100: uniFLOW, Base44, Wix, iLovePDF.

## What kinds of apps

AI-native apps: 20% (2 of the 10 apps). Share of this edition's apps by theme (one theme per app; definitions at https://www.toriihq.com/research/themes):

- Sales, marketing, and CX: 40% (4 apps: Wix, PandaDoc, Billo.app, Crystal)
- Developer and data tools: 20% (2 apps: Power BI, New Relic)
- Security and IT: 20% (2 apps: uniFLOW, SonicWall)
- AI coding and building: 10% (1 app: Base44)
- Personal productivity: 10% (1 app: iLovePDF)

## Rankings

Ranked by Shadow IT index, then viral score.

| Rank | App | Category | Theme | AI-native | Shadow IT index | Viral score | SOC 2 claimed | ISO 27001 claimed | GDPR claimed |
|---|---|---|---|---|---|---|---|---|---|
| 1 | uniFLOW | IT & Security | Security and IT | No | 100 | 6.7 | Yes | No | Yes |
| 2 | Base44 | Developer Tools | AI coding and building | Yes | 100 | 6.3 | No | No | No |
| 3 | Wix | Sales & Marketing | Sales, marketing, and CX | No | 100 | 4.3 | Yes | Yes | Yes |
| 4 | iLovePDF | Productivity | Personal productivity | No | 100 | 4.3 | No | Yes | Yes |
| 5 | Power BI | Analytics & BI | Developer and data tools | No | 93 | 5.3 | Yes | Yes | Yes |
| 6 | SonicWall | IT & Security | Security and IT | No | 92 | 8.3 | No | No | No |
| 7 | New Relic | Developer Tools | Developer and data tools | No | 92 | 5 | Yes | Yes | Yes |
| 8 | PandaDoc | Sales & Marketing | Sales, marketing, and CX | No | 92 | 5 | Yes | No | Yes |
| 9 | Billo.app | Sales & Marketing | Sales, marketing, and CX | No | 92 | 4.7 | No | No | Yes |
| 10 | Crystal | Human Resource | Sales, marketing, and CX | Yes | 92 | 4.7 | Yes | No | Yes |

## Bottom line

Speed, simplicity, and gaps in existing processes explain much of this month's list: setup-free tools like iLovePDF and Wix, consumer-grade apps like Billo.app and Crystal, and process fillers like uniFLOW and PandaDoc. When approved tools fall short, employees find their own.

## Method

Anonymized, aggregated usage data from companies across industries and sizes, reported as percentages, ranks, and scores. No single organization is identifiable. Methodology: https://www.toriihq.com/research/methodology

## Changelog

- 2026-10-07, Clarification: Reworded the conclusion. The original wording was informal. The findings are unchanged.
- 2026-10-07, Clarification: Standardized the data source description. Torii Research describes its data as anonymized, aggregated usage data, reported as percentages, ranks, and scores.
- 2026-10-07, Update: Added takeaways from this edition's data. This edition was first published with only a short introduction.
- 2026-10-07, Update: Moved from toriiresearch.com; title standardized. Torii Research now lives on toriihq.com. It was first published as "Shadow IT Index Report: October 2025" at toriiresearch.com/reports/shadow-it-index-report-october-2025.

## How to cite

Torii Research. (2025, October 1). Shadow IT Index: October 2025 [Data set]. Torii. https://www.toriihq.com/research/reports/shadow-it-index-october-2025

Data: https://www.toriihq.com/research/data/shadow-it-index-october-2025.csv and https://www.toriihq.com/research/data/shadow-it-index-october-2025.json