# Adoption Index: November 2025

Published November 5, 2025 by Torii Research (Torii). Updated October 7, 2026. Canonical URL: https://www.toriihq.com/research/reports/adoption-index-november-2025

Zoom takes #1 in November, while Claude AI slips 5 places a month after joining the ranking.

## What the data says

Zoom climbs 2 places to #1, and Slack falls 2 places to #3.

Claude AI drops 5 places to #18 in its second month in the ranking.

ChatGPT gains 2 places to #7. LinkedIn and DocuSign join the ranking at #15 and #20.

Based on anonymized, aggregated usage data from October 1 to 31, 2025.

## At a glance

- Top 3: Zoom (#1), Atlassian (#2), Slack (#3).
- Biggest climbers: Zoom, up 2 to #1; ChatGPT, up 2 to #7; Salesforce, up 2 to #13.
- Biggest drops: Claude AI, down 5 to #18; Slack, down 2 to #3; Google Chrome, down 2 to #8.

## What kinds of apps

AI-native apps: 10% (2 of the 20 apps). Share of this edition's apps by theme (one theme per app; definitions at https://www.toriihq.com/research/themes):

- Work suites and collaboration: 45% (9 apps: Zoom, Atlassian, Slack, Google Workspace (G Suite), Microsoft 365, Microsoft Teams, OneDrive, Jira, Notion)
- Design and video: 15% (3 apps: Adobe, Figma, Canva)
- AI assistants: 10% (2 apps: ChatGPT, Claude AI)
- Developer and data tools: 10% (2 apps: GitHub, Postman)
- Sales, marketing, and CX: 10% (2 apps: Salesforce, LinkedIn)
- Browsers and search: 5% (1 app: Google Chrome)
- Ops, HR, and finance: 5% (1 app: DocuSign)

## Rankings

Ranked by org-level adoption. Rank change compares with the previous published edition.

| Rank | App | Category | Theme | AI-native | Rank change | Shadow IT index | SOC 2 claimed | ISO 27001 claimed | GDPR claimed |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Zoom | Operations | Work suites and collaboration | No | +2 | 18 | Yes | Yes | Yes |
| 2 | Atlassian | Project Management | Work suites and collaboration | No | Same | 24 | Yes | Yes | Yes |
| 3 | Slack | Operations | Work suites and collaboration | No | -2 | 14 | Yes | Yes | Yes |
| 4 | Google Workspace (G Suite) | IT & Security | Work suites and collaboration | No | Same | 20 | Yes | Yes | Yes |
| 5 | Microsoft 365 | Operations | Work suites and collaboration | No | Same | 2 | Yes | Yes | Yes |
| 6 | GitHub | Developer Tools | Developer and data tools | No | +1 | 10 | Yes | Yes | Yes |
| 7 | ChatGPT | Productivity | AI assistants | Yes | +2 | 32 | Yes | Yes | Yes |
| 8 | Google Chrome | IT & Security | Browsers and search | No | -2 | 41 | Yes | Yes | Yes |
| 9 | Adobe | Design | Design and video | No | +1 | 22 | Yes | Yes | Yes |
| 10 | Figma | Design | Design and video | No | -2 | 22 | Yes | Yes | Yes |
| 11 | Microsoft Teams | IT & Security | Work suites and collaboration | No | Same | 27 | Yes | Yes | Yes |
| 12 | Canva | Design | Design and video | No | Same | 45 | Yes | Yes | Yes |
| 13 | Salesforce | Sales & Marketing | Sales, marketing, and CX | No | +2 | 7 | Yes | Yes | Yes |
| 14 | Postman | Developer Tools | Developer and data tools | No | Same | 39 | Yes | Yes | Yes |
| 15 | LinkedIn | Sales & Marketing | Sales, marketing, and CX | No | New | 32 | Yes | Yes | Yes |
| 16 | OneDrive | Operations | Work suites and collaboration | No | +1 | 39 | Yes | Yes | Yes |
| 17 | Jira | Project Management | Work suites and collaboration | No | +1 | 11 | Yes | Yes | Yes |
| 18 | Claude AI | Productivity | AI assistants | Yes | -5 | 51 | Yes | No | Yes |
| 19 | Notion | Project Management | Work suites and collaboration | No | Same | 42 | Yes | Yes | Yes |
| 20 | DocuSign | Operations | Ops, HR, and finance | No | New | 10 | Yes | Yes | Yes |

## Method

Anonymized, aggregated usage data from companies across industries and sizes, reported as percentages, ranks, and scores. No single organization is identifiable. Methodology: https://www.toriihq.com/research/methodology

## Changelog

- 2026-10-07, Correction: Corrected the data month in the note above the app list. It said September 2025; this edition covers October 2025.
- 2026-10-07, Update: Added takeaways from this edition's data. This edition was first published with only a short introduction.
- 2026-10-07, Update: Moved from toriiresearch.com; title standardized. Torii Research now lives on toriihq.com. It was first published as "Adoption Index Report: November 2025" at toriiresearch.com/reports/adoption-index-report-november-2025.

## How to cite

Torii Research. (2025, November 5). Adoption Index: November 2025 [Data set]. Torii. https://www.toriihq.com/research/reports/adoption-index-november-2025

Data: https://www.toriihq.com/research/data/adoption-index-november-2025.csv and https://www.toriihq.com/research/data/adoption-index-november-2025.json