# Adoption Index: March 2026

Published March 2, 2026 by Torii Research (Torii). Updated October 7, 2026. Canonical URL: https://www.toriihq.com/research/reports/adoption-index-march-2026

Slack takes the top spot in March as Microsoft's document apps climb the ranking.

## What the data says

Slack rises 1 place to #1, with Atlassian at #2 and Zoom down 2 places to #3.

Microsoft's document apps are the biggest climbers: Microsoft Word is up 8 places to #17, Microsoft PowerPoint up 7 to #20, and Microsoft Outlook up 4 to #16.

Three apps join the ranking: Cursor AI at #24, Google Cloud at #25, and Google Drive at #29. Claude AI keeps climbing, up 2 places to #7, while Canva falls 6 places to #21.

## At a glance

- Top 3: Slack (#1), Atlassian (#2), Zoom (#3).
- Biggest climbers: Microsoft Word, up 8 to #17; Microsoft PowerPoint, up 7 to #20; Microsoft Outlook, up 4 to #16.
- Biggest drops: Canva, down 6 to #21; DocuSign, down 5 to #23; Notion, down 5 to #28.

## What kinds of apps

AI-native apps: 10% (3 of the 30 apps). Share of this edition's apps by theme (one theme per app; definitions at https://www.toriihq.com/research/themes):

- Work suites and collaboration: 50% (15 apps: Slack, Atlassian, Zoom, Microsoft 365, Google Workspace (G Suite), Jira, Microsoft Teams, OneDrive, Microsoft Outlook, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Notion, Google Drive, Miro)
- Developer and data tools: 17% (5 apps: GitHub, Amazon Web Services (AWS), Postman, Google Cloud, Docker Hub)
- Design and video: 10% (3 apps: Figma, Adobe, Canva)
- AI assistants: 7% (2 apps: ChatGPT, Claude AI)
- Sales, marketing, and CX: 7% (2 apps: Salesforce, LinkedIn)
- AI coding and building: 3% (1 app: Cursor AI)
- Browsers and search: 3% (1 app: Google Chrome)
- Ops, HR, and finance: 3% (1 app: DocuSign)

## Rankings

Ranked by org-level adoption. Rank change compares with the previous published edition.

| Rank | App | Category | Theme | AI-native | Rank change | Shadow IT index | SOC 2 claimed | ISO 27001 claimed | GDPR claimed |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Slack | Operations | Work suites and collaboration | No | +1 | 14 | Yes | Yes | Yes |
| 2 | Atlassian | Project Management | Work suites and collaboration | No | +1 | 23 | Yes | Yes | Yes |
| 3 | Zoom | Operations | Work suites and collaboration | No | -2 | 18 | Yes | Yes | Yes |
| 4 | Microsoft 365 | Operations | Work suites and collaboration | No | +2 | 4 | Yes | Yes | Yes |
| 5 | ChatGPT | Productivity | AI assistants | Yes | -1 | 32 | Yes | Yes | Yes |
| 6 | Google Workspace (G Suite) | IT & Security | Work suites and collaboration | No | -1 | 21 | Yes | Yes | Yes |
| 7 | Claude AI | Productivity | AI assistants | Yes | +2 | 43 | Yes | Yes | Yes |
| 8 | GitHub | Developer Tools | Developer and data tools | No | -1 | 11 | Yes | Yes | Yes |
| 9 | Figma | Design | Design and video | No | -1 | 23 | Yes | Yes | Yes |
| 10 | Google Chrome | IT & Security | Browsers and search | No | Same | 41 | Yes | Yes | Yes |
| 11 | Jira | Project Management | Work suites and collaboration | No | +2 | 11 | Yes | Yes | Yes |
| 12 | Microsoft Teams | IT & Security | Work suites and collaboration | No | Same | 29 | Yes | Yes | Yes |
| 13 | Adobe | Design | Design and video | No | -2 | 21 | Yes | Yes | Yes |
| 14 | Salesforce | Sales & Marketing | Sales, marketing, and CX | No | Same | 7 | Yes | Yes | Yes |
| 15 | OneDrive | Operations | Work suites and collaboration | No | +2 | 37 | Yes | Yes | Yes |
| 16 | Microsoft Outlook | Productivity | Work suites and collaboration | No | +4 | 27 | Yes | Yes | Yes |
| 17 | Microsoft Word | Operations | Work suites and collaboration | No | +8 | 20 | Yes | Yes | Yes |
| 18 | Amazon Web Services (AWS) | Developer Tools | Developer and data tools | No | -2 | 4 | Yes | Yes | Yes |
| 19 | Microsoft Excel | Operations | Work suites and collaboration | No | Same | 20 | Yes | Yes | Yes |
| 20 | Microsoft PowerPoint | Operations | Work suites and collaboration | No | +7 | 18 | Yes | Yes | Yes |
| 21 | Canva | Design | Design and video | No | -6 | 45 | Yes | Yes | Yes |
| 22 | Postman | Developer Tools | Developer and data tools | No | -1 | 37 | Yes | Yes | Yes |
| 23 | DocuSign | Operations | Ops, HR, and finance | No | -5 | 11 | Yes | Yes | Yes |
| 24 | Cursor AI | Developer Tools | AI coding and building | Yes | New | 29 | Yes | No | Yes |
| 25 | Google Cloud | Developer Tools | Developer and data tools | No | New | 18 | Yes | Yes | Yes |
| 26 | Docker Hub | Developer Tools | Developer and data tools | No | -4 | 37 | Yes | Yes | Yes |
| 27 | LinkedIn | Sales & Marketing | Sales, marketing, and CX | No | -1 | 32 | Yes | Yes | Yes |
| 28 | Notion | Project Management | Work suites and collaboration | No | -5 | 43 | Yes | Yes | Yes |
| 29 | Google Drive | Operations | Work suites and collaboration | No | New | 36 | Yes | Yes | Yes |
| 30 | Miro | Productivity | Work suites and collaboration | No | -2 | 34 | Yes | Yes | Yes |

## Method

Anonymized, aggregated usage data from companies across industries and sizes, reported as percentages, ranks, and scores. No single organization is identifiable. Methodology: https://www.toriihq.com/research/methodology

## Changelog

- 2026-10-07, Correction: Recalculated rank changes against February 2026. 3 of 30 original figures did not match the ranks published in that edition, so every value now compares against it. Apps not in that list show as new.
- 2026-10-07, Correction: Rewrote the takeaways from this edition's data. The original text repeated the February 2026 edition, so its apps and figures did not match the table on this page.
- 2026-10-07, Update: Moved from toriiresearch.com; title standardized. Torii Research now lives on toriihq.com. It was first published as "Adoption Index Report: March 26" at toriiresearch.com/reports/adoption-index-report-march-26.

## How to cite

Torii Research. (2026, March 2). Adoption Index: March 2026 [Data set]. Torii. https://www.toriihq.com/research/reports/adoption-index-march-2026

Data: https://www.toriihq.com/research/data/adoption-index-march-2026.csv and https://www.toriihq.com/research/data/adoption-index-march-2026.json