{
 "title": "AI Breakout: October 2026",
 "index": "AI Breakout",
 "published": "2026-10-08",
 "updated": "2026-10-08",
 "source": "Torii Research, anonymized and aggregated usage data",
 "url": "https://www.toriihq.com/research/reports/ai-breakout-october-2026",
 "rank_note": "Ranked by usage among AI apps. Rank change compares with the previous published edition.",
 "rows": [
  {
   "rank": 1,
   "app": "Claude AI",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://claude.ai",
   "rank_change": 0,
   "shadow_it_index": 41
  },
  {
   "rank": 2,
   "app": "ChatGPT",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://chatgpt.com",
   "rank_change": 0,
   "shadow_it_index": 39
  },
  {
   "rank": 3,
   "app": "OpenAI",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://platform.openai.com",
   "rank_change": 0,
   "shadow_it_index": 44
  },
  {
   "rank": 4,
   "app": "Google Gemini",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://gemini.google.com",
   "rank_change": 0,
   "shadow_it_index": 61
  },
  {
   "rank": 5,
   "app": "Cursor AI",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://www.cursor.com",
   "rank_change": 0,
   "shadow_it_index": 43
  },
  {
   "rank": 6,
   "app": "Grammarly",
   "category": "Productivity",
   "theme": "AI content and media",
   "ai_native": true,
   "website": "https://www.grammarly.com",
   "rank_change": 1,
   "shadow_it_index": 49
  },
  {
   "rank": 7,
   "app": "Gong",
   "category": "Sales & Marketing",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.gong.io",
   "rank_change": -1,
   "shadow_it_index": 48
  },
  {
   "rank": 8,
   "app": "Grok",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://grok.com",
   "rank_change": 9,
   "shadow_it_index": 75
  },
  {
   "rank": 9,
   "app": "Microsoft Copilot",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://copilot.microsoft.com",
   "rank_change": -1,
   "shadow_it_index": 65
  },
  {
   "rank": 10,
   "app": "Granola",
   "category": "Productivity",
   "theme": "AI notes and voice",
   "ai_native": true,
   "website": "https://www.granola.ai",
   "rank_change": 0,
   "shadow_it_index": 64
  },
  {
   "rank": 11,
   "app": "Claude Developer",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://platform.claude.com",
   "rank_change": -2,
   "shadow_it_index": 56
  },
  {
   "rank": 12,
   "app": "Zapier",
   "category": "IT & Security",
   "theme": "Ops, HR, and finance",
   "ai_native": false,
   "website": "https://www.zapier.com",
   "rank_change": -1,
   "shadow_it_index": 45
  },
  {
   "rank": 13,
   "app": "Google Antigravity",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://antigravity.google",
   "rank_change": 1,
   "shadow_it_index": 71
  },
  {
   "rank": 14,
   "app": "Read AI",
   "category": "Operations",
   "theme": "AI notes and voice",
   "ai_native": true,
   "website": "https://www.read.ai",
   "rank_change": -2,
   "shadow_it_index": 67
  },
  {
   "rank": 15,
   "app": "Grok Bot",
   "category": "Productivity",
   "theme": "AI agents",
   "ai_native": true,
   "website": "https://x.ai/bot",
   "rank_change": "new",
   "shadow_it_index": 87
  },
  {
   "rank": 16,
   "app": "Anthropic",
   "category": "IT & Security",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://anthropic.com",
   "rank_change": 0,
   "shadow_it_index": 48
  },
  {
   "rank": 17,
   "app": "ElevenLabs",
   "category": "Operations",
   "theme": "AI content and media",
   "ai_native": true,
   "website": "https://elevenlabs.io",
   "rank_change": -2,
   "shadow_it_index": 63
  },
  {
   "rank": 18,
   "app": "Apollo",
   "category": "Sales & Marketing",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.apollo.io",
   "rank_change": 1,
   "shadow_it_index": 62
  },
  {
   "rank": 19,
   "app": "OpenAI Codex",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://openai.com/codex/",
   "rank_change": 3,
   "shadow_it_index": 74
  },
  {
   "rank": 20,
   "app": "Gemini Code Assist",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://codeassist.google",
   "rank_change": -2,
   "shadow_it_index": 67
  },
  {
   "rank": 21,
   "app": "ollama",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://ollama.com",
   "rank_change": -1,
   "shadow_it_index": 74
  },
  {
   "rank": 22,
   "app": "n8n",
   "category": "Operations",
   "theme": "AI agents",
   "ai_native": true,
   "website": "https://www.n8n.io",
   "rank_change": 2,
   "shadow_it_index": 60
  },
  {
   "rank": 23,
   "app": "ClickUp",
   "category": "Project Management",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://clickup.com",
   "rank_change": 3,
   "shadow_it_index": 62
  },
  {
   "rank": 24,
   "app": "Fireflies.ai",
   "category": "Sales & Marketing",
   "theme": "AI notes and voice",
   "ai_native": true,
   "website": "https://fireflies.ai",
   "rank_change": 1,
   "shadow_it_index": 65
  },
  {
   "rank": 25,
   "app": "Instinct.com",
   "category": "Productivity",
   "theme": "AI agents",
   "ai_native": true,
   "website": "https://instinct.com",
   "rank_change": "new",
   "shadow_it_index": 82
  },
  {
   "rank": 26,
   "app": "OpenCode",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://opencode.ai",
   "rank_change": 2,
   "shadow_it_index": 84
  },
  {
   "rank": 27,
   "app": "Perplexity AI",
   "category": "Analytics & BI",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://www.perplexity.ai",
   "rank_change": -4,
   "shadow_it_index": 62
  },
  {
   "rank": 28,
   "app": "Higgsfield",
   "category": "Design",
   "theme": "AI content and media",
   "ai_native": true,
   "website": "https://higgsfield.ai",
   "rank_change": "new",
   "shadow_it_index": 76
  },
  {
   "rank": 29,
   "app": "New Gen AI",
   "category": "Sales & Marketing",
   "theme": "AI agents",
   "ai_native": true,
   "website": "https://new-gen.ai",
   "rank_change": "new",
   "shadow_it_index": 82
  },
  {
   "rank": 30,
   "app": "Google AI Studio",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://aistudio.google.com",
   "rank_change": -3,
   "shadow_it_index": 68
  }
 ]
}