{
 "title": "AI Breakout: November 2025",
 "index": "AI Breakout",
 "published": "2025-11-05",
 "updated": "2026-10-07",
 "source": "Torii Research, anonymized and aggregated usage data",
 "url": "https://www.toriihq.com/research/reports/ai-breakout-november-2025",
 "rank_note": "Ranked by usage among AI apps. Rank change compares with the previous published edition.",
 "rows": [
  {
   "rank": 1,
   "app": "ChatGPT",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://chatgpt.com",
   "rank_change": 0,
   "shadow_it_index": 31,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 2,
   "app": "Claude AI",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://claude.ai",
   "rank_change": 0,
   "shadow_it_index": 51,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 3,
   "app": "Cursor AI",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://www.cursor.com",
   "rank_change": 1,
   "shadow_it_index": 32,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 4,
   "app": "OpenAI",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://platform.openai.com",
   "rank_change": 1,
   "shadow_it_index": 36,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 5,
   "app": "Grammarly",
   "category": "Productivity",
   "theme": "AI content and media",
   "ai_native": true,
   "website": "https://www.grammarly.com",
   "rank_change": -2,
   "shadow_it_index": 38,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 6,
   "app": "Zapier",
   "category": "IT & Security",
   "theme": "Ops, HR, and finance",
   "ai_native": false,
   "website": "https://www.zapier.com",
   "rank_change": 0,
   "shadow_it_index": 37,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 7,
   "app": "Perplexity AI",
   "category": "Analytics & BI",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://www.perplexity.ai",
   "rank_change": 0,
   "shadow_it_index": 61,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": false
  },
  {
   "rank": 8,
   "app": "ChatGPT Atlas",
   "category": "Productivity",
   "theme": "Browsers and search",
   "ai_native": true,
   "website": "https://chatgpt.com/atlas/",
   "rank_change": "new",
   "shadow_it_index": 78,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 9,
   "app": "Google AI Studio",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://aistudio.google.com",
   "rank_change": -1,
   "shadow_it_index": 61,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 10,
   "app": "NotebookLM",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://notebooklm.google",
   "rank_change": 0,
   "shadow_it_index": 41,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 11,
   "app": "Gemini Code Assist",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://codeassist.google",
   "rank_change": 0,
   "shadow_it_index": 56,
   "soc2_claimed": false,
   "iso27001_claimed": true,
   "gdpr_claimed": false
  },
  {
   "rank": 12,
   "app": "ClickUp",
   "category": "Project Management",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://clickup.com",
   "rank_change": 0,
   "shadow_it_index": 48,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 13,
   "app": "Granola",
   "category": "Productivity",
   "theme": "AI notes and voice",
   "ai_native": true,
   "website": "https://www.granola.ai",
   "rank_change": 0,
   "shadow_it_index": 58,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 14,
   "app": "Fireflies.ai",
   "category": "Sales & Marketing",
   "theme": "AI notes and voice",
   "ai_native": true,
   "website": "https://fireflies.ai",
   "rank_change": 1,
   "shadow_it_index": 60,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 15,
   "app": "Grok",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://grok.com",
   "rank_change": 1,
   "shadow_it_index": 66,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 16,
   "app": "n8n",
   "category": "Operations",
   "theme": "AI agents",
   "ai_native": true,
   "website": "https://www.n8n.io",
   "rank_change": -2,
   "shadow_it_index": 46,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 17,
   "app": "Warp.dev",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://www.warp.dev",
   "rank_change": "new",
   "shadow_it_index": 57,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": false
  },
  {
   "rank": 18,
   "app": "ollama",
   "category": "Developer Tools",
   "theme": "AI coding and building",
   "ai_native": true,
   "website": "https://ollama.com",
   "rank_change": "new",
   "shadow_it_index": 58,
   "soc2_claimed": false,
   "iso27001_claimed": false,
   "gdpr_claimed": false
  },
  {
   "rank": 19,
   "app": "Notion Mail",
   "category": "Productivity",
   "theme": "Personal productivity",
   "ai_native": true,
   "website": "https://www.notion.com/product/mail",
   "rank_change": 1,
   "shadow_it_index": 57,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 20,
   "app": "ElevenLabs",
   "category": "Operations",
   "theme": "AI content and media",
   "ai_native": true,
   "website": "https://elevenlabs.io",
   "rank_change": -2,
   "shadow_it_index": 54,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  }
 ]
}