{
 "title": "Adoption Index: August 2025",
 "index": "Adoption Index",
 "published": "2025-08-01",
 "updated": "2026-10-07",
 "source": "Torii Research, anonymized and aggregated usage data",
 "url": "https://www.toriihq.com/research/reports/adoption-index-august-2025",
 "rank_note": "Ranked by org-level adoption. Rank change compares with the previous published edition.",
 "rows": [
  {
   "rank": 1,
   "app": "Slack",
   "category": "Operations",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://www.slack.com",
   "rank_change": 0,
   "shadow_it_index": 15,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 2,
   "app": "Zoom",
   "category": "Operations",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://www.zoom.us",
   "rank_change": 0,
   "shadow_it_index": 18,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 3,
   "app": "Google Workspace (G Suite)",
   "category": "IT & Security",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "",
   "rank_change": 0,
   "shadow_it_index": 19,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 4,
   "app": "Atlassian",
   "category": "Project Management",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://www.atlassian.com",
   "rank_change": 0,
   "shadow_it_index": 24,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 5,
   "app": "Figma",
   "category": "Design",
   "theme": "Design and video",
   "ai_native": false,
   "website": "https://www.figma.com",
   "rank_change": 3,
   "shadow_it_index": 23,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 6,
   "app": "Google Chrome",
   "category": "IT & Security",
   "theme": "Browsers and search",
   "ai_native": false,
   "website": "https://google.com/chrome",
   "rank_change": 0,
   "shadow_it_index": 42,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 7,
   "app": "Microsoft 365",
   "category": "Operations",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://www.office.com",
   "rank_change": -2,
   "shadow_it_index": 2,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 8,
   "app": "GitHub",
   "category": "Developer Tools",
   "theme": "Developer and data tools",
   "ai_native": false,
   "website": "https://www.github.com",
   "rank_change": 10,
   "shadow_it_index": 8,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 9,
   "app": "ChatGPT",
   "category": "Productivity",
   "theme": "AI assistants",
   "ai_native": true,
   "website": "https://chatgpt.com",
   "rank_change": -2,
   "shadow_it_index": 34,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 10,
   "app": "Adobe",
   "category": "Productivity",
   "theme": "Design and video",
   "ai_native": false,
   "website": "https://www.adobe.com",
   "rank_change": -1,
   "shadow_it_index": 21,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 11,
   "app": "Canva",
   "category": "Design",
   "theme": "Design and video",
   "ai_native": false,
   "website": "https://www.canva.com",
   "rank_change": 0,
   "shadow_it_index": 45,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 12,
   "app": "Microsoft Teams",
   "category": "IT & Security",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://products.office.com/en-us/microsoft-teams/group-chat-software",
   "rank_change": -2,
   "shadow_it_index": 29,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 13,
   "app": "Postman",
   "category": "Developer Tools",
   "theme": "Developer and data tools",
   "ai_native": false,
   "website": "https://www.getpostman.com",
   "rank_change": 1,
   "shadow_it_index": 39,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 14,
   "app": "Salesforce",
   "category": "Sales & Marketing",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.salesforce.com",
   "rank_change": -2,
   "shadow_it_index": 6,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 15,
   "app": "Jira",
   "category": "Project Management",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://jira.atlassian.com",
   "rank_change": 4,
   "shadow_it_index": 12,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 16,
   "app": "Notion",
   "category": "Project Management",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://www.notion.so",
   "rank_change": -1,
   "shadow_it_index": 42,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 17,
   "app": "OneDrive",
   "category": "Operations",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://onedrive.live.com",
   "rank_change": -4,
   "shadow_it_index": 40,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 18,
   "app": "Loom",
   "category": "Operations",
   "theme": "Work suites and collaboration",
   "ai_native": false,
   "website": "https://www.loom.com",
   "rank_change": 2,
   "shadow_it_index": 48,
   "soc2_claimed": true,
   "iso27001_claimed": false,
   "gdpr_claimed": true
  },
  {
   "rank": 19,
   "app": "LinkedIn",
   "category": "Sales & Marketing",
   "theme": "Sales, marketing, and CX",
   "ai_native": false,
   "website": "https://www.linkedin.com",
   "rank_change": "new",
   "shadow_it_index": 33,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  },
  {
   "rank": 20,
   "app": "Adobe Acrobat",
   "category": "Productivity",
   "theme": "Personal productivity",
   "ai_native": false,
   "website": "https://adobe.com/acrobat.html",
   "rank_change": "new",
   "shadow_it_index": 41,
   "soc2_claimed": true,
   "iso27001_claimed": true,
   "gdpr_claimed": true
  }
 ]
}